Hold It Against Me - Single Review

Official Single Cover

If you haven't heard Britney's new single, or at least heard she HAD a new single out, you literally would have to be living under a rock. As a Britney fan, I was probably more aware of the progress of her latest album than the average person, and as the premiere date for the song drew closer, super-fans were foaming at the mouth for official news, surprisingly they were divided on whether they wanted the song to leak or not, some feared for the songs success if it leaked early (no one would buy it) and others, like myself, wanted to hear it. My policy on music is that if I want to support the artist, I will, and this was one instance where I wanted her to have a great start to her new album, which she did with "Hold It Against Me" debuting at #1, her 4th single to do so (Baby One More Time, Womanizer, 3). The demo, featuring the vocals of co-writer Bonnie McKee, leaked a couple days before the single, and was very catchy, but needed some refining, and boy did it get one.

Producer of the moment, and Grammy nominee for "of the Year", Dr. Luke is behind some of the biggest hits in the past 4 years (Right Round, TiK ToK, Circus, Party in the U.S.A.). Frequent Katy Perry and Ke$ha collaborator (executive producer of their most recent efforts), Dr. Luke a.k.a. Lukasz Gottwald knows how to craft a catchy pop song. With "Hold It Against Me", he has really outdone himself, if you've just been listening to it through speakers, you need to pop in a good pair of ear buds because thats when his effort becomes evident, the finished product is leaps and bounds better than the demo, from the oscillating bass, throbbing synths and piano chords on the chorus,  not to mention the dub step bridge, simple the production is not.

 Overall, the song was a great lead single for her album, proved commercially and critically successful, and showed several great steps forward for the artist; the first thing that I noticed was that it's her, her voice shines through and is not overpowered by the backup singers, dubstep is growing in popularity and for her to take that step on what is going to inevitably become the new "thing" was very smart. Some fans have brought up the point that the passion in her songs has been slowly declining in the last few cycles of Britney music (don't think that you can't sing with passion through auto-tune, check it). However, the #1 songs of late aren't exactly showcasing jaw-dropping vocals (if you say Firework, I will force you to watch her sing it live), so don't hold it against her :-)

Made by yours truly, as is the one below, in case you wanted a cover for the Funk3ed or Brian Cua remixes